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FASHION DESIGNING

FASHION DESIGNING:-

Fashion design is the art of applying designaesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They consider who is likely to wear a garment and the situations in which it will be worn, they have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.

Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear are called ready to wear.


Job Duties and Tasks for: “Fashion Designer”

1) Confer with sales and management executives or with clients in order to discuss design ideas.

2) Determine prices for styles.

 

3) Develop a group of products and/or accessories, and market them through venues such as boutiques or mail-order catalogs.

4) Direct and coordinate workers involved in drawing and cutting patterns and constructing samples or finished garments.

5) Identify target markets for designs, looking at factors such as age, gender, and socioeconomic status.



 

6) Provide sample garments to agents and sales representatives, and arrange for showings of sample garments at sales meetings or fashion shows.

7) Purchase new or used clothing and accessory items as needed to complete designs.

8) Read scripts and consult directors and other production staff in order to develop design concepts and plan productions.

9) Research the styles and periods of clothing needed for film or theatrical productions.

10) Sew together sections of material to form mockups or samples of garments or articles, using sewing equipment.

11) Visit textile showrooms to keep up-to-date on the latest fabrics.

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12) Test fabrics or oversee testing so that garment care labels can be created.

13) Attend fashion shows and review garment magazines and manuals in order to gather information about fashion trends and consumer preferences.

14) Design custom clothing and accessories for individuals, retailers, or theatrical, television, or film productions.

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